ABOUT

Founded in 2008, HI(NY) is a women-owned branding studio, begun by Hitomi Watanabe-Deluca and Iku Oyamada. We act as a creative inspiration to encourage our clients to take charge of their own brand identity.

Our Principles

Our Vision

We collaborate with your business to help you clarify your core values, and then work together to create design that inspires positive change and contributes to the greater good.

Our Model

In order to keep our focus on the quality of our work and provide clients with the best creative solutions, we undertake only one project a month.

Our Strategy

As a partner to companies and communities, we explore the essence of your values and help frame your vision, in order to solve problems sustainably and elegantly.

Your Story

We listen carefully for the genuine story that is yours alone, and look for the underlying values that you may not have known were there.

Our Design

We create a design system, with a clear and cohesive look and feel, that best translates your story into a brand experience.

Capabilities

Brand DNA (Strategy)

Research, Analysis & Insights
Brand Positioning
Naming
Tagline Development
Brand Architecture
Business Model Design
Brand Vision Development
Brand Promise Development
Brand Tonality
Customer Journey
Content Strategy
Experience Design
Social Media Strategy

Brand System (Identity)

Visual Identity
Brand System Guidelines

Brand Experience (Collateral)

Print Design
Web Design & Development
Packaging Design
Motion Design
Art Direction
Photography & Video
Environment & Retail Design
Brand Campaigns
Illustration
Copywriting

Select Clients

Coca-Cola

Cointreau

Dean & Deluca

Four Seasons

MetLife

MTV

The North Face

Sony

UNIQLO

United Nations

Victoria’s Secret

People

Iku Oyamada Creative Director, Co-founder

Hitomi Watanabe Deluca Creative Director, Co-founder

Yuu Nakayama Production Director

Laura Vogels Project Director

Yuga Huang Art Director

Matthew Wohlabaugh Communication Strategist

David Watts Barton Copywriter

Sophia Sena Designer

Mio Daido Project Manager

Silvia Melina Designer

Yuko Kosuge Project Director

Yoshinori ‘Usa’ Shimousa Art Director

Book

Our best-selling first book, New York Design Strategies for Japanese Business: Winning in the Global Market, was published in 2019 by Crossmedia Publishing. Written in Japanese, the book is a step-by-step guide for business leaders and entrepreneurs in Japan on how to solve problems creatively and how to take charge of their own brand identities. It breaks down the meaning and the mechanism of branding and tells why it is important for all successful businesses.

amazon.co.jp

Studios

HI(NY) is an inclusive workplace, a place that accepts diversity – regardless of culture, gender, age and sexual orientation – and embraces the empowerment of each person. We seek to provide opportunities for everyone to achieve their full potential.

Shop

With every purchase, HI(NY) donates 100% of profits to non-profit organizations that empower the youth who has experienced foster care. Click products for more information.