Main pic

1 Our Vision

We collaborate with your business to help you clarify your core values, and then work together to create design that inspires positive change and contributes to the greater good.

Kyo Yuzen
To help save Japan’s declining traditional arts and to employ skilled artisans, we collaborated with a group of Kyo Yuzen craftsmen.

The Coca-Cola Company
We created artwork for Coca-Cola’s 100th anniversary of its iconic contoured bottle, with the theme of ‘Universal Happiness and Stubborn Optimism.’

Kyo Yuzen
To help save Japan’s declining traditional arts and to employ skilled artisans, we collaborated with a group of Kyo Yuzen craftsmen.

The Coca-Cola Company
We created artwork for Coca-Cola’s 100th anniversary of its iconic contoured bottle, with the theme of ‘Universal Happiness and Stubborn Optimism.’

2 Our Model

In order to keep our focus on the quality of our work and provide clients with the best creative solutions, we undertake only one project a month. Learn More arrow

Edobio
right-arrow

Branding Premium

Each branding project starts on the first day of the month and is completed over a period of three months. It is comprised of the following segments:

1
Brand DNA Construction

1st Month

Brand DNA Construction

Through in-depth conversation, we strategically draw out your story and vision to discover and clarify the core values of your brand. The core values are conceptualized as Brand DNA.

2
Visual Identity Creation

2nd Month

Visual Identity Creation

Guided by the Brand DNA, we create a visual identity that is coherent across all visual assets and unifies brand communication.

3
Brand Activation

3rd Month

Brand Activation

Defining values and aligning themes around the Brand DNA and visual identity we created, we are able to design collaterals to establish an emotional connection between the audience and the brand.

3 Our Strategy

As a partner to companies and communities, we explore the essence of your values and help frame your vision, in order to solve problems sustainably and elegantly.

Pursoma
We supported this luxury self-care brand owner’s passion for helping women take better care of themselves.

The Retreat
We helped create this glamping retreat in northern Fukuoka and identified ways to connect with clients pursuing wellness through sports and healthy living.

haishop
In partnership with haishop, we worked with socially-responsible groups to create products that have a social impact.

Pursoma
We supported this luxury self-care brand owner’s passion for helping women take better care of themselves.

The Retreat
We helped create this glamping retreat in northern Fukuoka and identified ways to connect with clients pursuing wellness through sports and healthy living.

haishop
In partnership with haishop, we worked with socially-responsible groups to create products that have a social impact.

4 Your Story

We listen carefully for the genuine story that is yours alone, and look for the underlying values that you may not have known were there.

PEAceNUTS
We helped the brand owner realize her desire to create enough jobs in her small town to stop the young people leaving.

Waphyto
We helped a phytotherapist create a line of cosmetics that clearly expressed her desire to make products that are Elemental, Ethical, Environmental and Empowering.

PEAceNUTS
We helped the brand owner realize her desire to create enough jobs in her small town to stop the young people leaving.

Waphyto
We helped a phytotherapist create a line of cosmetics that clearly expressed her desire to make products that are Elemental, Ethical, Environmental and Empowering.

5 Our Design

We create a design system, with a clear and cohesive look and feel, that best translates your story into a brand experience.

Shakespeare&Co.
We helped this classic New York book store reinvent itself by engaging customers with a cafe and even the chance to print their own books.

The Montessori Schools
We captured The Montessori Schools’ vision to create a visual identity that inspires children to dream big.

Shakespeare&Co.
We helped this classic New York book store reinvent itself by engaging customers with a cafe and even the chance to print their own books.

The Montessori Schools
We captured The Montessori Schools’ vision to create a visual identity that inspires children to dream big.

Branding Startups

Is our next available opening too far away, or doesn’t work with your plan? We also offer our Startup Plan, consisting of eight private 60 minute sessions. Learn More arrow

NOA
right-arrow

Branding Startups

Uncover the core of your brand and build your own Brand DNA.

Over the course of eight 60-minute sessions, you will be guided by HI(NY) through a series of exercises that will draw out and clarify the essence of your brand. Each session will introduce exercises for you to work with, and will be reviewed the following day.

Upon completion you will have crafted your Brand DNA, and based on this, HI(NY) will create your new visual Identity.

For more information please contact Laura Vogels at laura@hinydesign.com